The times, they are a changin'...

Gary Vaynerchuk is quite an interesting character. Once you get past his abrasive, in-your-face style of talking and get to the heart of what he is actually saying, it is quite interesting and very true. He is all about promoting social media or as he calls it “business”.

Gary Vaynerchuk is known as the “social media sommelier” and for good reason. He has obviously taken the idea of using social media as an outlet for a company’s branding and run with it. He used social media to further his wine business and has become a sort of guru on the process.

“Everybody has the ability to play the piano, but not everyone is Billy Joel.”

He used the outlets of facebook and twitter to promote his company, but he says there has to be more than that. He produced a webcast about his wine and promoted that on the internet. He feels like the times are changing and the best way for a business to reach its consumers is to connect with them through social media. He even gives the idea of watching a person at McDonalds make your burger on your iPhone. That would be so crazy, but really cool. The ideas of reaching out to consumers have to be innovative and creative. Having a facebook page alone will not cut it.

According to Gary, having everything out in the open through social media promotes truth. This is obviously a big plus for consumers. In this day of age if companies are not being honest, it is not long before a YouTube video is up and the company’s popularity starts falling.

It is not just companies that need to utilize social media for success, but people looking for jobs are also using the new mediums to get connected and network for potential job opportunities. One of the best ways to do this is through a site called Brazen Careerist.

The site was started by a woman named Penelope Trunk who also blogs about careers and networking. Her goal was to create a place where people could get information about jobs, links to what is happening in a field and most importantly a place where companies could find tech-savvy, motivated careerists to hire.

Trunk encourages bold careerists who are sick of waiting to climb the corporate ladder to join the community on her site and meet others who can potentially work with them to make their own path in the business world.

The blogs on the site have very useful information that challenge the conventional way of doing business. They are open and honest and right in with the way things are changing.
This article certainly made me question a few things I had been taught about school and work. People on Brazen Careerist understand that the way things used to be done, won’t cut it anymore.



Branding and social media are the future of careerists. Trunk and Vaynerchuk know this, but how long will it take the rest of the world to catch on?